Moochy stickers

I used linography to create stickers for my brand, “Moochy”, based on baby pictures I found at home. I added censorship over my eyes and mouth to create a hidden identity under this pseudonym. The name “Moochy” comes from a childhood nickname, “Moochy Moo Moo,” that my family used for me. At 17, I printed 200 stickers and handed them out on nights out to skaters, friends, and fellow art students. Having seen exhibitions by contemporary street artists like Shepard Fairey, I was inspired to experiment with how repeated imagery can shape perceptions and prompt reflection on authority, branding, and media influence. Over time, “Moochy” became the nickname my friends and peers used for me.